iTunes Gains, MySpace Loses Ground in User Awareness of Digital Music Sources
As CD-purchasing declined, Apple’s iTunes continued to strengthen its position as the dominant digital music destination, widening its lead in user awareness over other digital music sources, including...
View ArticleSearchers Prefer Blended over Vertical Search for News, Images, Video
Search engine users click specialized content – specifically news, image and video – within general search results more than they do within vertical search results, according to the iProspect Blended...
View ArticleIntegrated Marketing Top Issue on Sr. Marketers’ Minds
Integrated marketing communications was ranked as senior marketers’ top priority – for the second year in a row – according to an annual survey by the Association of National Advertisers conducted to...
View ArticleMost Plan More Coupon Use in a Recession, Many Attracted to Paperless
Tough times and technology advancements portend a coupon-usage renaissance among US shoppers, with 67% of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to...
View ArticleTop 10 TV Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSearch-Referred Auto Insurance Quotes Up 36%, Generic-Term Paid Links Work Best
Consumers requested 32.4 million auto insurance quotes online in 2007, 8.9 million of which were referred from search engines – a 36% increase in search-referred quotes from the previous year,...
View ArticleExhibition Industry Grows 3.2% in 2007 – CEIR Fifth Annual Index
The US exhibition industry grew 3.2% in 2007 – the fifth consecutive year of industry expansion – according to the fifth annual Center for Exhibition Industry Research (CEIR) Index report, which...
View ArticleMarketers’ Role More Strategic Than in Years Past, a Ways to Go Yet
Marketing’s role has become more strategic over the past three years as marketers have helped to drive innovation and new business development at their organizations, according to a joint study by the...
View ArticleGoogle at All-Time High of 67% of US Searches, Up 5% YOY; Ask.com Up 18%
Google accounted for 67.25% of all US searches in the four weeks ended March 29, 2008 – the highest proportion of searches it has ever achieved, and up some 5% from a year earlier, when it accounted...
View ArticleAll-Time High of US Search Market Share for Google
Google accounted for 67.90% of US searches in the four weeks ended April 26 – up 4% from the year-earlier period – according to Hitwise, which said that was an all-time high market share for the search...
View ArticleWealthy Women Flex Their Financial Muscles
Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income....
View ArticleDrop in Online Advertising Network Rates, Publisher Monetization
The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization – with the average eCPM (effective cost per thousand impressions) falling...
View ArticleDifferences in Media Consumption among Racial Groups
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption...
View ArticleWikipedia US traffic Up 8,000% in Five Years, Driven by Search
Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....
View ArticleAnother Good Year for Millionaire Households
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...
View ArticleWeb Analytics Failing to Drive Business Decision-Making
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Automotive-Classifieds Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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